Product guide for a major Rural and Lifestyle brand, Silvan.
The primary objective was to rejuvenate their product guides and catalogs, aiming for modernity, accessibility, and user-friendliness across both print and online platforms.
The motivation behind accepting this challenge stemmed from the desire to transform an unfamiliar context into an aesthetically pleasing outcome. The project served as a test of design skills, delving into the nuances of rural life, especially against the backdrop of Australia's severe bushfire crisis. The project assumed particular significance given the recent impact of bushfires on the land, affecting wildlife and flora.
Throughout the process, meticulous editing of numerous product images and precise layout of product details were executed, ensuring a seamless flow of information for potential buyers.
Enhanced the range book design for an accessible print & web view
Original range book layout