Walbert Veg Bites
Brand Identity, Packaging Design, Campaigns
In collaboration with RC Ad agency, two brand strategy and creative campaign concepts were designed for the launch of Walbert Veg Bites - an innovative brand of vegan dog treats.
Concept 1
Nila She Design placed emphasis on the brand's commitment to caring for all dogs through their high-quality wholesome ingredients, and they developed a brand line that serves as a steadfast manifesto for Walbert: "Pawsitively Plant-Based Treats."
Primary colour: Light & bright Green, Yellow and Red | Secondary colour: Deeper hues
Informed by the brand idea, the dynamic visual identity created by Nila She Design uses a modern, minimalist illustration that incorporates plant element. This reflects the vegan focus and underscores Walbert’s commitment to caring for every dog.
Clean, vibrant visuals are used to showcase the ingredients and portray happy, healthy looking dogs, reinforcing the products wholesome nature.
Concept 2
Considering the brand's focus on quality and compassion, Nila She Design effectively conveyed Walbert's story to resonate with people's compassion and humanity while maintaining a sense of fun. This approach led to the creation of an eco-friendly and humane connection with dog owners.
Primary colour: Light & Bright Green, Yellow and Purple | Secondary colour: Lighter hues
An innovation in packaging, with individually sealed dog treat packs, reinforces the brand's "less is more" philosophy while preserving the freshness and purity of the treats.
A key focus while developing the identity was to create a brand that could flex and adapt based on the audience. This is particularly useful for Walbert’s social media and marketing initiatives, which lean into the joyful part of the brand personality.
